A company aiming to disrupt the online gaming industry with a Blockchain-based gaming loyalty platform, SRG has announced its token sale which is set to launch on the 4th of October, 2017. With a the global e-commerce market in the online games segment worth US$95.2 billion in 2016 and set to be growing further this year, SRG hopes to create new ways of attracting and retaining players.

By using SRG, the company will help game developers save on marketing costs, and allow players to earn extra income by introducing a decentralized intra-gaming platform with a loyalty program and a referral system using Ethereum smart contracts.

The company is currently working with Mail.Ru Group, an international technology company with a portfolio in online games, and with other game developers like Saber, T-bull and Lucky Kat. The SRG Community unifies all rewards programs for an interlinked loyalty network across online games.

The CEO of SRG, Nikita Petrov explained: “As the Ethereum blockchain improves, we will actively use the emerging capabilities of the network. This will allow us to make SRG the most reliable and large-scale decentralized referral system in the world of online games. Today we give you the opportunity to join the SRG Community during the ICO period and share our success.”

SRG token is a token which will be issued exclusively during the ICO period, which entitles token holders to receive 50% of SRG’s profits every six months. In total, 12,000,000 tokens will be launched and will be sold for US$2 each. The funds raised will be used for releasing the complete platform, attract new game developers into the SRG Community and develop the worldwide market.