Digital Asset Holdings, a venture-backed blockchain technology developer for the financial services industry, has recruited investment banking veteran and entrepreneur Sallie Krawcheck to joint its board of directors.

Krawcheck is currently CEO and co-founder of Ellevest, a digital investment platform for women to be launched in 2016. She is also the Chair of Ellevate Network, the global professional women’s network, and Chair of the Pax Ellevate Global Women’s Index Fund, which invests in the top-rated companies in the world for advancing women.

Prior to these initiatives, Krawcheck was the CEO of Bank of America Wealth Management, which includes Merrill Lynch Wealth Management and US Trust, then the largest wealth management business in the world. She was also the CEO and Chair of Citi Global Wealth Management, responsible for Smith Barney, Citi Private Bank and Citi Investment Research. Krawcheck also served as the Chief Financial Officer for Citigroup. Krawcheck began her career as a research analyst at Sanford Bernstein; rising through the ranks to quickly become Chair and CEO. She is on the Board of Directors for 2U and the University of North Carolina investment committee.

Blythe Masters, CEO of Digital Asset, commented:

“We are honored to have Sallie join our Board. She has achieved extraordinary success in her career as both an industry executive and entrepreneur, and her unique mix of experience will be a tremendous asset as we build and expand our business.”

Earlier this year, Digital Asset completed a fundraising in excess of $60 million from a range of strategic investors across the global financial ecosystem. As part of the round, Digital Asset announced that it was expanding its Board of Directors. Other Board Members include Catherine Flax, Ashwin Kumar, Sanoke Viswanathan, Mike Bodson, Blythe Masters, Donald Wilson, Sunil Hirani, and Cristóbal Conde.