Acronis, a global hybrid-cloud data protection and storage provider, has announced its Acronis True Image 2017 New Generation. This will include Acronis Notary™, blockchain-based data certification and verification capabilities; Acronis Active Protection™, active protection against ransomware attacks on user data; and Acronis ASign™, a consumer-friendly electronic document signing service. Acronis True Image aims to be a backup solution that introduces Active Protection technology to detect and prevent ransomware attacks in real-time, automatically recover all data from the backup, self-protect backups and the backup application.
Amongst news of rising attacks from ransomware and cyber-threats, secure protection is in high demand. In order to provide this, Acronis True Image using AES 256 encryption and stores it in multiple destinations, including external drives, NAS devices, network shares, and the secure Acronis Cloud.
Eugene Kaspersky, chairman and CEO of Kaspersky Lab, remarked: “The world is facing a rising and increasingly dangerous tide of ransomware affecting individuals and businesses alike. Of course, ideally you should never pay criminals if your data is encrypted by ransomware; that’s all very well in theory, but when it’s your family photos or business documents encrypted, the idealism can swiftly go out the window. There are many measures that can be taken to avoid the damage from ransomware, but a high-end Internet security suite and a reliable backup disconnected from the system is still essential to ensure business continuity if the worst does still happen. And I welcome Acronis’s introduction of backup suited to this trend.”
Research Director at IDC, Phil Goodwin said: “Modern cyber threats are changing the way people and organizations approach protecting their valuable data, demanding almost on-the-fly adaptation to ever evolving threats. Acronis True Image incorporates interesting leading edge technologies designed to help thwart a range of threats and minimize any potential data loss.”
Blockchain-based data authentication is the basis of Acronis Notary. Acronis Notary offers certification of the content of any file and verification of content modifications against the original version. Unique ‘digital file fingerprints’ are stored in a distributed, immutable database based on blockchain technology. Blockchain allows users to verify the authenticity of the information at any time. This is especially important for valuable documents such as contracts, medical records, and financial documents.
Also using blockchain, Acronis ASign allows multiple parties to execute and certify a document with a secure and publicly auditable digital signature. Users can protect their backed-up documents, which are verified with Acronis Notary and electronically signed – all within the same reliable backup solution.
Acronis Active Protection identifies unusual activity on computers and prevents malicious applications from damaging user data, backups, and backup software. Cutting-edge behavioural heuristics detect and prevent new and known ransomware attacks, making the backup more secure, and reducing a number of times data need to be restored from the backup.
Serguei Beloussov, co-founder and CEO of Acronis, commented: “With more than 5 million people using Acronis True Image, we know how to provide data explains the world. With Acronis Active Protection, Acronis True Image 2017 New Generation is the ultimate solution for protection of data against cyber-attacks and an important addition to any anti-virus software, especially free or embedded antivirus software.”
Besides the unique new capabilities, Acronis True Image 2017 New Generation also includes a touch-friendly interface across all devices with an easy-to-use web interface for remote data access and management. Mac users gain unmounted NAS support for source and backup destinations, wireless backup of mobile devices to Mac computers with local data browsing capabilities; file notarization and electronic signatures via Acronis Notary and Acronis ASign, and support for Mac OS X Sierra. Complete mobile backup alongside backup and recovery capabilities for Facebook accounts are also part of the platform.
Team Principal of Scuderia Toro Rosso Formula 1 Team, Franz Tost explained: “I chose Acronis for my family because I really need to trust my data backup. With Acronis we can be sure that our digital belongings are safe thanks to this very reliable and fast data backup and restore technology.”
