Following the successful completion of the first round of user tests, Synereo, the group creating a decentralized, next-gen social networking and content delivery platform, has announced Qrator. This platform will allow users to monetize original content, be rewarded for sharing quality with others as well as discover the content on the web.

The first step towards Synereo’s vision of a freer and fairer Internet requires the liberation of User Generated Content in order to establish a future P2P media market which can compete with existing outlets. For this platform, Synereo wants to harness blockchain to remove middle men and empowers independent journalists, artists, and bloggers.

In the upcoming months and beyond the release, Qrator will continue evolving into a decentralized Attention Economy Layer, including a distributed content delivery network, allowing users to upload content directly to a Synereo distributed CDN. Throughout that time, Qrator will serve the Synereo project in building a cross-platform social graph, laying the ground for the network effects necessary for a fully populated, decentralized social networking platform.

Qrator’s includes a browser extension that follows the user on different Content Hubs, allowing them to Amplify appreciated content using AMPs – Synereo’s cryptocurrency. After choosing the desired amount of AMPs to be invested in a piece of content, Qrator generates a unique link, associated with the account, which can then be shared on social networks or otherwise distributed as the user wishes.

People clicking on the link will be directed to the content embedded in the Qrator site and presented with the option to Amplify and share it as well. If they choose to do so, a share of the AMPs invested by them will be credited to curator that the content was discovered through, while a significant part will be handed to the original content creator. The more AMPs invested in the content, and the more views generate through the link, the higher the reward will be from future Amplifications. By doing this, content creators can derive income from their work, while curators are incentivized to find promising content and distribute it to audiences interested in it.

In addition, curators have the ability to place a bounty on their content – collected by users who can distribute it successfully, bringing views, subscriptions, and Amplifications. Power users, or professional curators and creators, can monitor their statistics on the Qrator site. This allows them to analyze the added value created in terms of reach and traffic, and understand how activities that are undertaken affect the AMP dividends.

The Amplification Tree established through mutual amplifications and shares is used to create a cross-platform, decentralized social graph from which a notification feed is derived on the Qrator site, giving you direct access to high quality, AMP-worthy content. This also lays the groundwork for Synereo’s future decentralized social network.

After establishing a solid network, built on top of popular, existing Internet destinations, Qrator will also function through a distributed content delivery network, allowing users to directly upload content to the Synereo CDN, bypassing providers like YouTube and centralized servers entirely. With this, the independent decentralized social network, adhering to Synereo’s Attention Economy model, owned and operated by its users, will be realised.

With information gathered through Qrator and the Attention Economy toolkit, and with a network effect bootstrapped relying on existing networks, Synereo will be able to get a head start with its decentralized social networking app – already populated with users, social graphs, identities and histories – all securely stored on the blockchain, privately owned, accessible and controlled by the user only.