Blockchain entertainment studio and rights management platform SingularDTV has announced plans with uPort, a self-sovereign identity and key management system, to deliver decentralized, self-sovereign identity to the SingularDTV ecosystem. Decentralized identity will play an important role in the new type of user experience SingularDTV wants to create as an alternative to the internet with its centralized networking architecture.

uPort, an application developed by venture production studio ConsenSys, is built on the Ethereum blockchain and consists of a mobile app, Ethereum smart contracts, and open-source libraries. Businesses can accept uPort identities, while users can access and curate their identities and build reputations. uPort uses standards built in collaboration with organizations such as Microsoft.

Zach LeBeau, CEO of SingularDTV, commented: “Decentralization offers a completely new paradigm of user experience and functionality that the internet cannot deliver. Identity will play an important role in the SingularDTV ecosystem. It is one of many revolutionary applications we will be integrating into our platform.”

Taking a different stance on user ID to current media outlets such as Facebook and Twitter, which own their users digital identities, SingularDTV aims to have both audience and content producers controlling and owning their identities. Decentralized digital identity is also uniform throughout Ethereum, whereas identities and reputations on internet websites do not usually link.

Rouven Heck, Product Lead of uPort, remarked: “We are excited to work with the SingularDTV team. They are building an exciting new ecosystem, where uPort can best demonstrate the power of a user-centric reputation based identity system.”

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Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.